Job Role

Role Summary

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies that enhance The Organization’s brand presence, drive sales, and foster customer engagement.
This role combines creativity, strategic planning, and analytical expertise to deliver impactful marketing campaigns that position The Organization as a leading brand within its industry.
The Marketing Manager oversees brand communication, digital marketing initiatives, and promotional activities to support business growth and maintain market leadership.

Key Responsibilities

A. Marketing Strategy & Planning

• Develop and execute annual marketing plans aligned with The Organization’s corporate objectives.
• Lead the design and implementation of multi-channel marketing campaigns for product and brand awareness.
• Set marketing KPIs, monitor performance, and report on outcomes to senior management.
• Manage brand identity and ensure consistency across all communication channels.

B. Digital Marketing & Communications

• Oversee online presence, including websites, SEO/SEM, and social media platforms.
• Plan and manage digital advertising, content creation, and online lead generation initiatives.
• Leverage analytics to track marketing ROI and optimize digital campaigns for better performance.

C. Market Research & Product Positioning

• Conduct market intelligence and competitor analysis to identify opportunities and trends.
• Collaborate with the sales team to develop pricing, packaging, and promotional strategies.
• Ensure all projects are well-positioned in the market to meet customer and investor needs.

D. Brand Development & Public Relations

• Coordinate events, exhibitions, and media interactions to promote The Organization’s brand portfolio.
• Develop PR and corporate communication strategies to strengthen brand image.
• Cultivate relationships with media, influencers, and key stakeholders within the industry.

E. Team Leadership & Collaboration

• Lead, mentor, and motivate the marketing team to achieve departmental goals.
• Collaborate with internal departments—Sales, Business Development, and Design—to align marketing efforts with business targets.
• Manage external agencies and suppliers to ensure timely and quality campaign delivery.

F. Plan and execute property launch campaigns, exhibitions, and open-house events

• Organize and manage project launch events, real estate expos, and investor meetups to showcase new developments.
• Coordinate with project, sales, and creative teams to ensure branding and communication consistency.
• Track event performance metrics, such as foot traffic, inquiries, and conversions, to assess ROI

G. Monitor marketing performance metrics and campaign ROI

• Define clear KPIs for campaigns, including leads generated, conversion rates, and brand reach.
• Use analytics tools (Google Analytics, CRM dashboards, etc.) to track campaign effectiveness.
• Prepare performance reports and recommend data-driven strategies for improvement.

Qualification

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related discipline (master's degree is an added advantage).
• 5–8 years of proven experience in marketing, preferably within a competitive or service-driven industry.
• Proven track record in strategic marketing, brand management, and digital campaign execution.
• Excellent leadership, project management, and stakeholder engagement skills.
• Proficiency in Google Analytics, CRM tools, SEO/SEM, and social media management platforms.
• Strong written, verbal, and presentation skills.

Core Competencies

• Strategic marketing and brand management
• Creative and analytical problem-solving
• Digital marketing and campaign optimization
• Market research and data-driven decision-making
• Leadership and team collaboration
• Excellent communication and presentation skills

Adaptability and continuous improvement mindset