Job Role

The Sales & Marketing Executive – Events drives event visibility, attendance, and revenue growth through strategic promotion and client engagement. The role involves planning marketing campaigns, managing event partnerships, coordinating promotional activities, and ensuring brand consistency. 

2. PURPOSE OF THE ROLE

• Promote events to maximize attendance and revenue.
• Build and maintain client and partner relationships.
• Execute marketing campaigns across digital and offline channels.
• Support brand positioning and event visibility.
• Ensure smooth coordination between sales, marketing, and event teams.

3. DUTIES AND RESPONSIBILITIES

  A. Event Promotion & Sales

• Develop and implement event marketing strategies.
• Drive ticket sales and sponsorship acquisition.
• Manage promotional campaigns across social media, email, and print.

  B. Client & Partner Engagement

• Build strong relationships with sponsors, vendors, and clients.
• Negotiate contracts and secure event partnerships.
• Provide timely updates and support to stakeholders.

  C. Market Research & Reporting

• Conduct competitor and audience analysis.
• Track campaign performance and prepare reports.
• Recommend improvements for future events.

  D. Team Collaboration

• Work closely with event planners, designers, and sales teams.
• Support cross-functional coordination for seamless event delivery.

Qualification

4. QUALIFICATIONS

• Minimum Diploma/Degree in Marketing, Business, or related field.
• 2–3 years’ experience in sales, marketing, or event promotion.
• Strong knowledge of digital marketing tools and techniques.
• Experience in client-facing roles preferred.

5. COMPETENCIES

• Sales negotiation & persuasion skills
• Event promotion & campaign management
• Market research & analysis
• Digital marketing proficiency
• Teamwork & collaboration
• Customer relationship management
• Reliability and accountability