• Develop, communicate, and execute a 5-year strategic roadmap (2026–2030) with clear annual milestones. 

• Spearhead market expansion beyond Nairobi: Coast, Rift Valley, and Western Kenya, with county government and mission hospital partnerships. 

• Diversify product lines into theatre equipment, hospital furniture, consumables, and radiology equipment, while sustaining the diagnostics core business. 

• Monitor market and regulatory trends; adjust company strategy to remain competitive and compliant. 

• Champion innovation and digitization: CRM implementation, ISO standards adoption, and performance dashboards. 

• Lead the Sales & Marketing function to achieve in monthly revenue by the end of Year 1. 

• Deliver an annual revenue, leveraging product diversification (medical equipment and consumables), an expanded sales force (including regional representatives), and strengthened commercial operations (CRM, credit control, SOPs). 

• Oversee tendering processes, placement contracts, direct hospital sales, and credit sales. 

• Design and enforce structured credit policies to reduce client attrition due to unpaid debts. 

• Build and mentor a high-performance sales team; recruit regional representatives to strengthen nationwide coverage. 

• Optimize pricing strategies while sustaining company reputation for quality and reliability. 

• Negotiate partnerships with Tier 1 hospitals and emerging clients. 

• Ensure financial sustainability by reducing Days Sales Outstanding (DSO) to ≤ 45 days. 

• Maintain healthy gross margins and control operational expenses. 

• Oversee finance and accounting functions, ensuring timely and accurate reporting (P&L, Balance Sheet, Cash Flow). 

• Strengthen warehouse, procurement, and logistics systems; digitize inventory to reduce stock losses and expiry risks. 

• Enforce SOPs across the procurement-to-payment cycle, warehouse, deliveries, and technical support. 

• Lead cost optimization initiatives without compromising service quality. 

• Build a performance-driven culture through performance-based contracts, KPIs, and appraisals. 

• Oversee talent acquisition and succession planning, especially in Sales, Technical, and Operations. 

• Mentor departmental heads (Finance, Operations, Sales & Marketing, Technical Services, Procurement). 

• Introduce structured employee development, training, and recognition programs. 

• Drive change management initiatives that reduce reliance on the founder, promote accountability, and encourage innovation. 

• Oversee the implementation of institutional policies: HR, Finance, Procurement, Sales, Quality, and Data Protection. 

• Ensure 100% compliance with KMLTTB, Pharmacy & Poisons Board, KRA, NHIF, NSSF, DOSHS, ISO 13485, and related standards. 

• Establish credit-risk frameworks, including consideration of credit insurance. 

• Oversee internal audits and ensure robust financial controls. 

• Provide monthly performance reports (financial, commercial, operational, risk, and strategic initiatives) to the Executive Chairman. 

Education: 

• Bachelor’s degree in Business Administration, Healthcare Management, Biomedical Sciences, or related field. 

• Master’s degree (MBA, M.Sc. Healthcare Management, or equivalent) strongly preferred. 

Experience: 

• 12–15 years in progressively senior roles; minimum 5 years at senior management level. 

• Proven leadership in medical diagnostics, healthcare distribution, or B2B sales organizations. 

• Strong experience in P&L management, organizational restructuring, and credit control. 

• Track record in expanding into new markets and product diversification. 

Skills: 

• Strategic planning and execution. 

• Financial acumen (budgeting, forecasting, debt management). 

• People leadership and change management. 

• Sales and marketing excellence (especially hospital and institutional clients). 

• Governance, compliance, and risk management. 

• Excellent negotiation, communication, and stakeholder management. 

• Visionary Leadership: Ability to set and communicate bold, growth-oriented strategies. 

• Execution Excellence: Proven skill in turning strategies into measurable outcomes. 

• Commercial Acumen: Strong understanding of pricing, client acquisition, and revenue optimization. 

• Change Champion: Ability to professionalize a founder-led company. 

• People Development: Build, mentor, and retain high-performing teams. 

• Integrity & Governance: Uphold ethical practices, compliance, and transparency.