Job Role

The Marketer is responsible for promoting the company's real estate properties, generating qualified leads, engaging prospective clients, and supporting the conversion of leads into sales or rentals. The role involves digital and offline marketing, client engagement, property promotion, lead generation, and market research. The ideal candidate should be target-driven, proactive, persuasive, and comfortable working in a performance-based environment.

2. PURPOSE OF THE ROLE

• Generate qualified leads for properties.
• Increase visibility and awareness of the company's property portfolio.
• Support achievement of sales and rental targets.
• Develop and maintain prospective client relationships.
• Promote properties through appropriate marketing channels.
• Monitor market trends and competitor activity.
• Support conversion of leads into viewings, sales, and rentals.

3. DUTIES AND RESPONSIBILITIES

A. Property Marketing

• Market available properties for sale and rental.
• Develop and distribute property marketing content.
• Post property listings on approved digital and social media platforms.
• Ensure property information and listings are accurate and up to date.
• Coordinate property photography, videos, brochures, and other marketing materials.

B. Lead Generation

• Identify and generate potential buyers, tenants, and investors.
• Conduct proactive outreach through calls, social media, networking, and other approved channels.
• Maintain an updated database of prospects.
• Qualify leads based on their requirements, budget, and property preferences.
• Follow up consistently with prospective clients.

C. Client Engagement & Property Viewings

• Respond to property enquiries professionally and promptly.
• Understand clients' property requirements.
• Arrange and coordinate property viewings.
• Provide accurate information about properties, pricing, location, and availability.
• Follow up with prospects after property viewings.

D. Sales & Conversion

• Support the conversion of qualified leads into sales or rental transactions.
• Maintain a pipeline of active prospects.
• Track leads from initial enquiry through viewing and conversion.
• Work closely with the sales and property management teams.
• Meet agreed individual and team performance targets.

E. Market Research & Reporting

• Monitor property market trends and competitor activities.
• Identify potential marketing opportunities.
• Provide feedback on customer preferences and market demand.
• Prepare weekly and monthly marketing activity reports.
• Track leads generated, viewings, conversions, and other performance indicators.

F. Digital & Relationship Marketing

• Support the company's social media marketing activities.
• Engage with prospects through approved digital platforms.
• Build and maintain relationships with clients and referral networks.
• Participate in property exhibitions, activations, networking events, and other marketing activities.

Qualification

4. QUALIFICATIONS

• Diploma or Bachelor's Degree in Marketing, Sales, Business Administration, Real Estate, Communications, or related field.
• 1–3 years' experience in sales, marketing, real estate, property, or a related customer-facing role.
• Experience in real estate sales or property marketing is an added advantage.
• Candidates with a proven sales track record will be considered.

5. CORE COMPETENCIES

• Strong sales and lead-generation skills.
• Excellent communication and interpersonal skills.
• Negotiation and persuasion skills.
• Customer relationship management.
• Strong follow-up ability.
• Digital and social media marketing skills.
• Target-driven mindset.
• Good presentation skills.
• Ability to work independently and proactively.
• Good knowledge of Microsoft Office and basic reporting.