Job Role

The Sales & Marketing Representative is responsible for generating revenue growth and market visibility for maize and wheat flour products through proactive sales execution, customer acquisition, and structured marketing activities within Meru County and surrounding regions. The role operates on a performance-driven, commission-only compensation model.

2.Key Duties & Responsibilities

               A.Sales & Revenue Generation

• Prospect, qualify, and acquire new customers including wholesalers, retailers, distributors, bakeries, institutions, and hospitality clients.
• Achieve assigned sales volume, revenue, and market coverage targets.
• Negotiate pricing, trade terms, and promotions within approved company guidelines.

               B.Strategic Marketing & Market Development

• Execute territory-based marketing plans to increase brand awareness and product penetration.
• Conduct in-market product promotions, activations, and sampling initiatives targeting retail and bakery customers.
• Support the rollout of new products, pack sizes, or promotions through coordinated market launches.

                C.Brand Visibility & Trade Marketing

• Ensure consistent brand representation through proper placement of branded materials such as posters, banners, price lists, and point-of-sale displays.
• Monitor shelf presence, stock rotation, and merchandising standards at retail and wholesale outlets.
• Identify high-potential outlets for strategic branding and visibility initiatives.

                D.Customer Relationship Management

• Build and sustain long-term customer partnerships to drive repeat sales and account growth.
• Provide product knowledge, usage guidance, and basic technical support to customers, especially bakeries and institutional users.
• Address customer feedback, complaints, and service issues promptly and professionally.

                 E.Order Management & Collections

• Secure and process customer orders in line with pricing, credit, and distribution policies.
• Follow up on deliveries and ensure timely collections to support healthy cash flow.
• Maintain accurate customer, order, and sales records.

                 F.Market Intelligence & Reporting

• Gather and analyze market intelligence on competitor pricing, product offerings, promotions, and distribution strategies.
• Track customer buying patterns and recommend territory growth opportunities.
• Submit regular sales and marketing activity reports, forecasts, and pipeline updates.

                  G.Promotional Performance & ROI Tracking

• Evaluate the effectiveness of marketing activities and promotions in driving sales volume and customer acquisition.
• Recommend adjustments to marketing approaches based on performance data and market feedback.

                  H.Compliance & Professional Representation

• Represent the company in a professional manner at all times.
• Ensure all sales and marketing activities comply with company policies, trade standards, and applicable regulations.

Qualification

3.Qualifications & Experience

• Certificate or Diploma in Sales, Marketing, Business Administration, or a related field is an added advantage.
• Prior experience in FMCG, flour milling, or food distribution sales is highly desirable.

Skills & Competencies

• Strong sales negotiation, presentation, and closing skills.
• Practical understanding of field marketing and trade marketing principles.
• High level of self-motivation and ability to work independently.
• Excellent communication, interpersonal, and relationship management skills.
• Good knowledge of the Meru and wider Eastern Kenya market.