Sales Executive (Field), Medical Equipment & Diagnostics

Job Description

Job Role

1. Role Purpose

The Sales Executive is the frontline driver of revenue growth for our Client. This role is responsible for identifying opportunities, acquiring new clients, managing relationships, and achieving monthly sales targets through direct engagement with hospitals, laboratories, universities, and county health facilities.

The Sales Executive ensures sustainable revenue growth by building long-term partnerships, negotiating placement contracts, and expanding the footprint beyond Nairobi. By executing structured sales processes, the Sales Executive directly contributes to the company’s ambition of doubling revenues within three years and strengthening its position as a trusted diagnostics partner in Kenya.

2. Key Responsibilities

A. Revenue Growth & Sales Execution

Achieve monthly sales targets and contribute to annual revenue milestones.

Generate new accounts in hospitals, mission facilities, and county governments.

Negotiate and close contracts, including placement agreements linked to reagent sales.

Maintain strong gross margins by promoting value-driven selling rather than price competition.

B. Client Acquisition & Account Management

Build and maintain a robust pipeline of at least 50 qualified leads per quarter.

Conduct client visits, presentations, and product demos (with Biomedical Engineers).

Ensure ≥ 90% client retention across assigned accounts.

Monitor customer satisfaction and escalate concerns for timely resolution.

C. Market Expansion & Development

Expand the company footprint in Coast, Western, Rift Valley, and Central Kenya.

Conduct competitor research and provide market intelligence reports.

Represent the company at industry expos, conferences, and regional roadshows.

Support tender processes through client engagement and contract negotiations.

D. Credit Control & Collections

Collaborate with Finance to enforce credit policies and reduce overdue receivables.

Manage collections for assigned accounts to ensure DSO is ≤ 45 days.

Resolve payment disputes by balancing client relationships with company interests.

E. Reporting & Collaboration

Submit weekly sales activity reports, pipeline forecasts, and collections updates.

Maintain 100% accuracy of client data, leads, and opportunities in CRM/ERP systems.

Collaborate with Technical Services for demos, installations, and after-sales support.

Work closely with Marketing for campaigns, digital leads, and promotional events.

Qualification

Education

Bachelor’s degree in Business, Marketing, Biomedical Sciences, or related field.

Diploma in Marketing/Business with strong sales track record may be considered.

Experience

3–5 years of sales experience, with at least 2 in B2B field sales (preferably medical diagnostics, pharmaceuticals, or healthcare distribution).

Proven ability to achieve multimillion-shilling sales targets.

Demonstrated success in client acquisition, contract negotiation, and account retention.

Skills

Excellent negotiation, persuasion, and presentation skills.

Strong interpersonal and relationship-building ability with healthcare professionals.

Proficiency in CRM/ERP sales modules and MS Office.

Ability to travel extensively and manage multiple engagements simultaneously.

4. Leadership Competencies

Commercial Acumen: Deep understanding of healthcare procurement and revenue drivers.

Execution Drive: Resilient, persistent, and target-focused.

Client Centricity: Builds trust and long-term relationships with institutional clients.

Market Intelligence: Anticipates customer needs and competitor activity.

Collaboration: Works effectively with cross-functional teams.

Integrity: Conducts sales ethically, with transparency and professionalism.

Key Skills

Must have

Sales Acumen Professional and friendly demeanor problem Solving skills sales Sales management

Good to have

Communication and Influence Commitment to Diversity and Inclusion Confidentiality and discretion in handling sensitive information good communication skills

About The Company

Accurex is a HR Consulting company with focus on enabling Startups, Private, NGOs, and Tech-driven enterprises to address their HR needs through one-stop beskope recruitment, onboarding, training, contract and performance management, coaching, upto retirement/separation. This is made possible through our robust HRMIS and our team of dedicated experts.

Job Details

Employment Type

Full Time

Experience Level

Senior Level

Last Date

30th Nov 2025

Education

Education Level

Bachelor

Professional Qualification

Not Required