Social Media Marketing & Communications Coordinator, Digital Marketing
Openings: 1
ACCUREX
Apply NowJob Description
Job Role
KEY RESPONSIBILITIES
1. Strategy Development and Implementation
Design and implement a detailed, platform-specific social media strategy aligned with the firm’s services and audience needs.
Translate complex business and advisory insights into engaging digital content that reflects the firm’s tone and values.
Align content strategy with broader communication goals including visibility, employer branding, and client engagement.
2. Content Creation and Management
Produce and schedule original, high-quality content across LinkedIn, Instagram, and Twitter/X. Content may include articles, infographics, carousels, short videos, client case studies, and industry news.
Collaborate with internal teams to develop materials that simplify and humanize technical topics.
Manage a consistent content calendar and ensure all posts are brand-aligned and audience-relevant.
3. Brand Positioning and Communications
Strengthen the company’s brand identity by developing a professional and relatable online voice.
Support thought leadership by promoting expert content authored by advisors and consultants.
Drive internal and external communications initiatives including milestone highlights, cultural features, and community engagement.
4. Paid Media and Campaign Management
Plan and execute paid social media campaigns on LinkedIn and Meta platforms, targeting key professional segments.
Monitor ad performance, optimize ROI, and generate high-quality inbound leads.
Report on campaign effectiveness and recommend improvements for future executions.
5. Community Engagement and Reputation Management
Monitor, respond to, and engage with the online audience in a timely and professional manner.
Engage in strategic industry discussions and subtly introduce the firm’s value proposition where relevant.
Identify digital partnership opportunities and support influencerGraphic design skills (Canva or equivalent) engagement when needed.
6. Analytics and Reporting
Use analytics tools such as Meta Business Suite, Google Analytics, and LinkedIn Insights to track performance metrics.
Provide monthly reporting on audience reach, engagement levels, content success, and recommendations for future strategy.
Track competitor activity and industry trends to inform content planning.
7. Internal Collaboration and Marketing Support
Coordinate the creation of presentations, brochures, banners, and marketing collateral.
Liaise with photographers, videographers, and designers where outsourced content production is required.
Contribute to newsletters, blogs, and knowledge-sharing platforms to enhance brand equity.
Qualification
ABOUT THE ROLE
We are recruiting on behalf of a well-established, values-driven professional services firm that plays a critical role in consulting, advisory, and coaching for family-owned businesses across East and Southern Africa.
This opportunity is ideal for a results-oriented, digitally savvy, and brand-focused professional looking to take ownership of a growing brand’s online visibility. The successful candidate will be responsible for driving strategic content development, social media management, and digital communications in a high-impact, high-integrity environment.
If you are passionate about storytelling, digital brand building, and audience engagement—this is your chance to work in a purpose-led organization making a regional impact.
POSITION SUMMARY
As the Social Media Marketing & Communications Coordinator, you will oversee the planning, execution, and continuous improvement of digital media efforts. This includes managing multi-platform content, promoting the firm’s advisory services, developing brand-aligned messaging, and engaging a wide range of stakeholders online.
This is a dynamic and hands-on role requiring creativity, discipline, technical skill, and a deep appreciation for strategy-driven communication.
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in marketing, Communications, Journalism, Business, or related field. Exceptional diploma graduates with relevant skills may be considered.
- 1–2 years of experience in social media coordination, digital marketing, or communications, ideally in a B2B or professional services environment.
- Proficiency in LinkedIn, Instagram, and Twitter/X, including use of content scheduling tools (e.g., Later, Hootsuite, Buffer).
- Strong writing and visual storytelling skills; ability to translate technical insights into digestible digital content.
- Experience using design tools such as Canva and basic video editing software (Adobe Premiere Pro, CapCut, etc.).
- Comfort with data analysis and use of reporting tools to monitor digital performance.
- Independent, self-organized, and proactive with a commitment to quality delivery.
- Excellent communication and interpersonal skills.
WHY THIS ROLE IS EXCITING
- Join a firm deeply committed to helping African businesses thrive and transition across generations.
- Work closely with senior consultants and build a professional portfolio in high-trust environments.
- Exercise creative freedom while contributing to strategic brand and communication outcomes.
- Be part of an agile, purpose-led team that values innovation and integrity.
Key Skills
Must have
Content creation and copywriting Social media platform expertise Graphic design skills (Canva or equivalent) Content scheduling and management tools Performance analytics Excellent written and verbal communication Self-management and ability to meet deadlinesGood to have
Basic video editing Paid social media advertising Experience in B2B or professional services marketing Knowledge of SEO and content marketing Photography and visual storytelling Employer branding and internal communications Online reputation and crisis management Exposure to SME or family business ecosystems in AfricaAbout The Company
Accurex is a HR Consulting company with focus on enabling Startups, Private, NGOs, and Tech-driven enterprises to address their HR needs through one-stop beskope recruitment, onboarding, training, contract and performance management, coaching, upto retirement/separation. This is made possible through our robust HRMIS and our team of dedicated experts.
Job Details
Employment Type
Full Time
Experience Level
Entry Level
Last Date
31st Aug 2025
Education
Education Level
Bachelor
Professional Qualification
Not Required