Job Role

The Medical Representative is responsible for promoting the company's products, building strong relationships with healthcare professionals, and driving sales growth within assigned territories. The role involves engaging doctors, pharmacists, hospitals, clinics, and other relevant healthcare institutions to create product awareness, generate demand, and increase market penetration.

The ideal candidate should possess strong sales and communication skills, excellent product presentation abilities, and the capacity to develop and maintain productive relationships with healthcare professionals while consistently achieving sales targets.

2. PURPOSE OF THE ROLE

• Drive sales growth and increase market penetration of the company's products.
• Build and maintain strong relationships with healthcare professionals and institutions.
• Increase product awareness through effective promotion and product presentations.
• Identify new business opportunities and expand the customer base.
• Achieve assigned sales targets and improve product visibility.
• Gather market intelligence and provide feedback on competitor activities and customer needs.

3. DUTIES AND RESPONSIBILITIES

A. Product Promotion & Marketing

• Promote and market the company's products to doctors, pharmacists, hospitals, clinics, and other relevant healthcare professionals.
• Conduct regular product presentations and provide accurate product information.
• Educate healthcare professionals on product features, benefits, and appropriate applications using approved information.
• Distribute approved promotional materials to relevant customers.
• Organize and participate in product awareness activities and promotional campaigns.

B. Sales & Business Development

• Develop and implement sales strategies to achieve assigned monthly and quarterly targets.
• Identify and pursue new business opportunities within the assigned territory.
• Generate leads and convert prospective customers into active accounts.
• Follow up on customer enquiries, orders, and product requests.
• Monitor sales performance and develop strategies to improve sales volumes.
• Identify opportunities for increasing product uptake and market share.

C. Customer Relationship Management

• Establish and maintain professional relationships with doctors, pharmacists, procurement officers, and other healthcare stakeholders.
• Conduct regular customer visits to maintain engagement and promote product awareness.
• Respond to customer enquiries and address concerns in a timely and professional manner.
• Follow up with existing customers to maintain business relationships and encourage repeat orders.
• Maintain an updated database of customers and healthcare institutions.

D. Market Research & Competitor Analysis

• Monitor market trends, customer preferences, and competitor activities.
• Gather information on competitor products, pricing, and promotional strategies.
• Identify potential markets and new business opportunities.
• Provide management with feedback on market developments and customer expectations.
• Recommend appropriate strategies to improve product positioning and competitiveness.

E. Reporting & Territory Management

• Develop and maintain an effective customer visit schedule.
• Prepare daily, weekly, and monthly sales activity reports.
• Track sales performance against assigned targets.
• Maintain accurate records of customer visits, sales leads, orders, and follow-ups.
• Provide regular updates to management on territory performance and market activities.
• Ensure effective management of the assigned territory and customer accounts.

Qualification

4. QUALIFICATIONS

• Diploma or Bachelor's degree in Pharmaceutical Technology, Pharmaceutical Sciences, Medical Sales, Biomedical Sciences, Marketing, or a related field.
• Minimum 1–3 years' experience in medical sales, pharmaceutical sales, or a related field.
• Previous experience engaging doctors, pharmacists, hospitals, clinics, and other healthcare professionals will be an added advantage.
• Demonstrated ability to meet sales targets and develop customer relationships.
• Good product presentation, negotiation, and communication skills.
• Proficiency in Microsoft Office and sales reporting tools.
• Ability and willingness to travel within assigned territories.

5. COMPETENCIES

• Product promotion and presentation.
• Territory and account management.
• Customer relationship management.
• Market research and competitor analysis.
• Sales reporting and target monitoring.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Persuasion and negotiation abilities.
• Self-motivated and proactive.
• Strong organizational and time-management skills.
• Professionalism and integrity.
• Ability to work independently and under pressure.