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Sales & Business Development Lead, Auto Spares Division

11 months ago 5 years KES 85,000 - 90,000 Nairobi - Kirinyaga Road Non Remote Expire in 261 days

Openings: 1

ACCUREX

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Job Description
Job Role

To lead and execute growth strategies across two core product lines—auto parts and water & irrigation solutions—by driving B2B and B2C sales, expanding market reach, deepening customer relationships, and enabling sales performance through structured, data-driven approaches. 

 

Compensation will be competitive and is open to negotiation based on experience and fit. 

 

Key Responsibilities 

Sales Strategy & Market Development 

Identify and target high-potential sectors such as transport companies, construction firms, farmers, and institutional clients. 

Design and implement segmented go-to-market strategies for auto parts and irrigation product lines. 

Map market demand, product cycles, and sales potential across regions. 

Monitor performance against targets and adjust strategy based on data insights. 

Client Acquisition & Account Management 

Generate, qualify, and convert sales leads through structured outreach. 

Maintain and update customer data in CRM systems for follow-up and engagement. 

Conduct in-person and virtual client meetings to strengthen relationships. 

Build long-term B2B partnerships with a focus on repeat sales and referrals. 

Retail & Walk-In Sales Growth 

Create and execute in-store promotions, product displays, and signage strategies. 

Increase foot traffic through WhatsApp broadcasts, SMS alerts, and referral campaigns. 

Build loyalty among walk-in customers including mechanics, garage operators, and small-scale plumbers. 

Train counter staff to optimize upselling and client engagement techniques. 

Wholesale & Reseller Channel Expansion 

Identify and recruit resellers such as hardware shops, agro-dealers, and regional agents. 

Develop tailored packages including credit terms, pricing structures, and support materials. 

Manage relationships with wholesale customers to ensure consistency in supply and service. 

Explore opportunities for co-branding, shelf visibility, and last-mile delivery partnerships. 

Market Intelligence & Pricing Strategy 

Track pricing of key spare parts and irrigation products across competitors. 

Analyze trends in product movement and customer preferences. 

Recommend bundling, discounting, and loyalty incentives to improve margin and volume. 

Advise on stock planning based on seasonal trends and high-demand items. 

Sales Operations & Reporting 

Prepare accurate sales forecasts, pipeline updates, and performance reports. 

Support the creation of sales proposals, product presentations, and promotional content. 

Coordinate internal meetings to review sales progress and market challenges. 

Provide insights to inform inventory decisions and strategic planning. 

Qualification

Commercial awareness across auto and irrigation markets 

Strategic thinking with a hands-on approach 

Strong communication and negotiation skills 

Data analysis and report generation 

Team coordination and leadership 

Integrity, adaptability, and customer focus 

 

Key Skills
Must have
Sales and negotiation Customer relationship management Strategic planning B2B and B2C sales execution Market analysis Pricing strategy Communication (verbal and written) CRM and reporting tools Team coordination Integrity and professionalism
Good to have
Product knowledge in auto parts Product knowledge in water and irrigation solutions Basic technical understanding (mechanical or agricultural) Digital marketing Proposal writing Retail merchandising Public speaking and presentations Data visualization and reporting Regional market knowledge Driver’s license and mobility
About The Company

Accurex is a HR Consulting company with focus on enabling Startups, Private, NGOs, and Tech-driven enterprises to address their HR needs through one-stop beskope recruitment, onboarding, training, contract and performance management, coaching, upto retirement/separation. This is made possible through our robust HRMIS and our team of dedicated experts.


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Job Details

Employment Type

Full Time

Experience Level

Entry Level

Last Date

1st Sep 2025

Education

Education Level

Bachelor

Professional Qualification

Not Required