Job Role

The Sales Executive will be responsible for generating sales and revenue by identifying prospective customers, promoting automotive products and services, managing customer relationships and converting leads into sales. The role requires a proactive approach to business development, strong communication skills and the ability to consistently work towards achieving sales targets.

2. PURPOSE OF THE ROLE

To drive revenue growth by identifying new business opportunities, developing customer relationships and converting qualified leads into sales. The Sales Executive will serve as a key link between the company and its customers by understanding their automotive needs, providing appropriate solutions and ensuring a positive customer experience throughout the sales process.

3. DUTIES AND RESPONSIBILITIES

A. Sales & Business Development

• Identify and pursue new business opportunities within the automotive market.
• Generate leads through networking, referrals, digital platforms, walk-ins and other sales channels.
• Promote vehicles, spare parts, accessories and automotive services.
• Achieve assigned monthly and quarterly sales targets.
• Develop and maintain a healthy sales pipeline.

B. Customer Engagement

• Engage customers professionally and understand their automotive needs.
• Provide accurate information on products, features, pricing and availability.
• Guide customers through the purchasing process.
• Respond promptly to customer inquiries.
• Build and maintain long-term customer relationships.

C. Product Presentation & Demonstrations

• Conduct product presentations and vehicle demonstrations where applicable.
• Explain vehicle specifications, features, benefits and available options.
• Keep updated on new vehicle models, automotive products and market developments.
• Communicate product value and benefits effectively to prospective customers.

D. Lead Management & Follow-Up

• Maintain accurate records of leads, prospects and customer interactions.
• Follow up consistently with prospective customers.
• Track leads from initial inquiry through negotiation and closing.
• Re-engage previous customers and prospects to generate repeat and referral business.
• Ensure qualified sales leads are followed up within the required timelines.

E. Sales Negotiation & Closing

• Prepare quotations and sales proposals as required.
• Negotiate prices and terms within approved company guidelines.
• Address customer objections and provide suitable solutions.
• Convert qualified prospects into paying customers.
• Coordinate with relevant departments to ensure successful completion of sales.

F. Customer Relationship Management

• Maintain an updated customer database.
• Follow up with customers after purchase to ensure satisfaction.
• Encourage repeat business and customer referrals.
• Handle basic customer concerns and escalate complex matters appropriately.

Qualification

4. QUALIFICATIONS & EXPERIENCE

• Diploma or Bachelor's degree in Sales, Marketing, Business Administration, Automotive Management or a related field.
• At least 2–3 years of sales experience, preferably within the automotive industry.
• Experience in vehicle sales, spare parts, automotive services or a related sector is an added advantage.
• Proven ability to work towards and achieve sales targets.
• Good understanding of sales processes and customer relationship management.
• A valid driving licence is an added advantage.

5. KEY COMPETENCIES

• Sales and business development.
• Automotive product knowledge.
• Customer relationship management.
• Negotiation and closing skills.
• Lead generation and follow-up.
• Communication and presentation skills.
• Market awareness.
• Target-oriented approach.
• Digital and social media selling.
• Reporting and record keeping.
• Problem-solving skills.