Job Role

The Real Estate Sales Agent will be responsible for generating property sales opportunities, identifying and engaging prospective buyers, presenting available properties and supporting clients throughout the property sales process. The role requires an experienced and results-oriented sales professional with a strong understanding of the real estate industry, excellent communication skills and the ability to build lasting client relationships.

The successful candidate must be an eloquent, confident and presentable communicator who can engage diverse clients professionally, understand their property needs, negotiate effectively and consistently work towards achieving sales targets.

2. Strategic Purpose of the Role

• Drive property sales and contribute to the achievement of the organisation’s revenue targets.
• Identify and develop new business opportunities within assigned real estate markets.
• Build and maintain a strong pipeline of prospective buyers and clients.
• Provide prospective clients with professional guidance and a positive property-buying experience.
• Strengthen the organisation’s market presence through networking, referrals and effective client engagement.

3. Key Responsibilities

A. Sales Generation & Business Development

• Identify, prospect and engage potential property buyers through networking, referrals, direct outreach and other approved sales channels.
• Generate and maintain a pipeline of qualified sales leads and consistently follow up on prospective clients.
• Promote and market available properties to prospective buyers in line with the organisation’s sales strategy.
• Identify new opportunities and potential client segments within assigned real estate markets.
• Work towards agreed individual and team sales targets.

B. Client Engagement & Relationship Management

• Establish clients’ property requirements, preferences, budgets and purchase timelines.
• Communicate clearly and professionally with prospective and existing clients, providing timely responses to enquiries.
• Build and maintain strong client relationships to encourage repeat business and referrals.
• Keep clients informed throughout the sales process and coordinate follow-ups to maintain engagement.
• Deliver a professional, customer-focused experience when representing the organisation.

C. Property Presentations & Sales Negotiations

• Arrange and conduct property viewings and presentations for prospective buyers.
• Provide accurate information about property features, pricing and other relevant details using approved company information.
• Respond to client questions and objections confidently and professionally.
• Support negotiations between prospective buyers and the organisation, in line with approved pricing and sales procedures.
• Follow through on interested prospects to support conversion from enquiry to completed sale.

D. Sales Administration & Reporting

• Maintain accurate records of leads, client interactions, property viewings and sales opportunities.
• Provide regular updates on the sales pipeline, prospect follow-ups and progress towards targets.
• Prepare sales activity reports and submit them within the required timelines.
• Coordinate with relevant internal teams to support documentation and progression of transactions.
• Ensure client information and sales records are handled professionally and confidentially.

Qualification

4. Qualifications

• A certificate, diploma or degree in Sales, Marketing, Business Administration, Real Estate or a related field is preferred.
• Previous experience in sales within the real estate industry is required.
• Candidates with less than 3 years’ relevant experience may be considered within the KES 65,000–90,000 salary range, plus commission.
• Candidates with more than 3 years’ relevant experience may be considered for a salary of KES 100,000 and above, plus commission, depending on the markets they have been exposed to.
• Experience in property marketing, client acquisition, property viewings and closing sales will be an advantage.

5. Key Competencies 

• Excellent verbal communication and presentation skills.
• Strong interpersonal and relationship-building skills.
• Sales prospecting, lead generation and client acquisition.
• Negotiation, persuasion and objection-handling skills.
• Ability to understand client needs and present suitable property options.
• Strong follow-up, organisation and time-management skills.
• Ability to work towards sales targets and manage a sales pipeline.
• Professional appearance, conduct and client-facing presentation.
• Resilient and persistent when following up on leads.
• Adaptable and comfortable engaging clients from diverse backgrounds.
• Self-motivated, accountable and able to work independently as well as within a team.