Job Role

Key Responsibilities 

1. Sales Strategy & Market Development 

• Identify and target high-potential sectors such as transport companies, garages, mechanics, fleet operators, construction firms, and spare part dealers. 
• Design and implement segmented go-to-market strategies for wholesale, retail, and fleet markets. 
• Map market demand, product cycles, and sales potential across regions. 
• Monitor performance against sales targets and adjust strategy based on insights. 

2. Client Acquisition & Account Management 

• Generate, qualify, and convert sales leads through structured outreach. 
• Maintain and update customer data in CRM systems for follow-up and engagement. 
• Conduct in-person and virtual client meetings to strengthen customer relationships. 
• Build long-term B2B partnerships with garages, dealerships, and transport companies. 

3. Retail & Walk-In Sales Growth 

• Develop and execute in-store promotions, product displays, and signage strategies. 
• Build loyalty among walk-in customers including mechanics, garage operators, and individual vehicle owners. 
• Train counter staff to optimize upselling and client engagement. 

4. Wholesale & Reseller Channel Expansion 

• Identify and recruit resellers such as hardware shops, auto dealers, and regional spare part agents. 
• Develop tailored packages including credit terms, pricing structures, and marketing support. 
• Manage reseller relationships to ensure consistency in supply and service. 
• Explore opportunities for co-branding, shelf visibility, and delivery partnerships. 

5. Market Intelligence & Pricing Strategy 

• Track competitor pricing and movement of key auto parts. 
• Analyze customer preferences and product demand trends. 
• Recommend bundling, discounting, and loyalty incentives to improve margins and sales volume. 
• Advise on stock planning for high-demand and fast-moving parts. 

6. Sales Operations & Reporting 

• Prepare accurate sales forecasts, pipeline updates, and performance reports. 
• Support the creation of sales proposals, product presentations, and promotional content. 
• Coordinate internal meetings to review sales progress and market challenges. 
• Provide insights to inform inventory and procurement decisions. 

7. Team Sales Supervision 

• Provide day-to-day leadership and guidance to the sales team, ensuring alignment with targets and objectives. 
• Set clear performance expectations and monitor individual sales performance. 
• Coach and mentor sales staff to strengthen product knowledge, client engagement, and closing skills. 
• Conduct regular performance reviews and recommend training or corrective measures. 
• Foster teamwork, accountability, and a results-driven sales culture. 

Qualification

Education: 

• Diploma or Degree in Sales & Marketing, Business Administration, or Mechanical/Automotive Engineering. 

Experience: 

• Minimum 5 years in auto parts sales or related sectors (garages, transport, construction). 
• Proven track record in B2B and B2C sales growth, managing key accounts, and building reseller networks. 

Other Requirements: 

• Proficiency in Microsoft Office Suite and CRM tools. 
• Valid driver’s license and willingness to travel. 
• Strong presentation and proposal writing skills. 
• Solid understanding of auto parts, vehicle systems, and garage operations. 

Must-Have Skills 

• Sales and negotiation 
• Customer relationship management 
• Strategic planning 
• B2B and B2C sales execution 
• Market and competitor analysis 
• Pricing strategy 
• CRM and reporting tools 
• Communication (verbal and written) 
• Team coordination 
• Integrity and professionalism 

Good-to-Have Skills 

• In-depth auto parts product knowledge 
• Basic technical understanding of vehicles 
• Retail merchandising 
• Proposal writing 
• Digital marketing 
• Public speaking and presentations 
• Regional market knowledge