Job Role

The Sales & Marketing Officer is responsible for driving business growth through strategic marketing initiatives, direct client engagement, and community penetration. The role combines online marketing, physical outreach, and relationship-building to expand market presence and generate revenue. The ideal candidate is proactive, persuasive, and customer-focused, with strong networking skills and the ability to convert leads into long-term clients.

2. PURPOSE OF THE ROLE

• Increase brand visibility and market penetration.
• Build and maintain strong client relationships.
• Drive sales growth through online and offline channels.
• Expand presence in communities, institutions, and estates.
• Support marketing campaigns and promotional activities.
• Ensure alignment of sales targets with organizational goals.

3. DUTIES AND RESPONSIBILITIES

A. Sales Development & Client Acquisition

• Conduct physical visits to institutions, estates, and communities to promote products/services.
• Identify and pursue new business opportunities.
• Convert leads into paying customers through persuasive selling.
• Maintain a pipeline of prospects and track conversion rates.

B. Online & Digital Marketing

• Execute online marketing campaigns across social media, email, and digital platforms.
• Join and engage in online communities relevant to target markets.
• Monitor digital trends and optimize campaigns for maximum reach.
• Generate online leads and nurture them into sales.

C. Community Engagement & Market Penetration

• Build networks within estates, organizations, and local communities.
• Organize promotional events, activations, and roadshows.
• Represent the company at trade fairs, exhibitions, and networking forums.
• Strengthen brand presence in target areas.

D. Client Relationship Management

• Maintain strong relationships with existing clients.
• Provide timely updates, feedback, and after-sales support.
• Handle client inquiries and resolve complaints professionally.
• Support retention strategies to ensure repeat business.

E. Reporting & Documentation

• Prepare weekly and monthly sales reports.
• Track marketing campaign performance and ROI.
• Maintain accurate client records and sales documentation.
• Provide insights and recommendations for continuous improvement.

Qualification

4. QUALIFICATIONS

• Bachelor’s Degree in Marketing, Business Administration, Sales Management, or related field.
• Minimum 2–4 years’ experience in sales, marketing, or business development.
• Experience in online marketing and client-facing roles is highly preferred.
• Knowledge of CRM tools and digital marketing platforms is an added advantage.

5. COMPETENCIES

• Sales strategy & lead generation
• Online marketing & social media management
• Client relationship management
• Market research & analysis
• Reporting & presentation skills
• Negotiation & closing deals
• Strong interpersonal and networking ability
• Excellent communication and persuasion skills
• Self-driven and results-oriented
• High adaptability and resilience
• Strong organizational and time management skills
• Customer-centric mindset