Job Role

To develop and execute strategic marketing initiatives that promote agricultural products, expand market share, strengthen brand positioning, and drive sustainable revenue growth. The role focuses on identifying market opportunities, enhancing customer relationships, and supporting sales performance within both local and export markets.

 2. Key Responsibilities

   A. Marketing Strategy and Planning

• Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Analyze competitor activities, pricing, and positioning strategies.
• Develop product positioning and value propositions for different market segments.

   B. Brand Management and Promotion

• Oversee branding and ensure consistent corporate identity across all platforms.
• Plan and execute advertising and promotional campaigns.
• Coordinate participation in agricultural exhibitions, trade fairs, and industry events.
• Develop marketing materials including brochures, catalogues, and digital content

   C. Sales Support and Revenue Growth

• Work closely with the sales team to achieve revenue and volume targets.
• Develop pricing strategies based on cost analysis and market conditions.
• Support distribution expansion into new regions and export markets.
• Monitor sales performance and adjust marketing strategies accordingly.

   D. Digital Marketing and Communication

• Manage the company’s website and social media platforms.
• Implement digital marketing campaigns to enhance product visibility.
• Track campaign performance metrics and return on investment (ROI).
• Maintain customer databases and oversee CRM systems.

   E. Market Intelligence and Reporting

• Gather customer feedback and market insights to guide strategy.
• Monitor competitor products and promotional activities.
• Prepare weekly and monthly marketing performance reports.
• Provide strategic recommendations to senior management.

Qualification

 3. Qualifications

• Bachelor’s Degree in Marketing, Agribusiness, Business Administration, or related field
• Professional marketing qualification.
• Minimum 5–8 years’ marketing experience
• At least 3 years in a managerial role
• Experience in agriculture, agribusiness, or FMCG preferred

 4. Skills and Competencies

• Strategic marketing planning skills
• Strong analytical and market research skills
• Brand management capability
• Digital marketing proficiency
• Excellent communication and presentation skills
• Negotiation and relationship management skills
• Results-oriented and target-driven
• High level of integrity and professionalism