Job Role

Job Title: Digital Marketing Intern 

Location: Nairobi, Kenya (Hybrid or On-site)

Reports to: Marketing Manage

Job Overview

We are seeking a creative and motivated Digital Marketing Intern with a strong understanding of graphic design to support the marketing team in building and maintaining our brand presence across various digital platforms. This role involves managing digital marketing campaigns, creating visually engaging content, and analyzing performance metrics to enhance our online marketing efforts.

Key Responsibilities

• Assist in creating and managing digital marketing campaigns across social media platforms, Google Ads, and email marketing.
• Design graphics and visual content that align with the brand's identity and messaging for online campaigns.
• Develop and schedule content for social media platforms, including Facebook, LinkedIn, Twitter, and Instagram.
• Assist in the creation of marketing materials such as promotional banners, email templates, and landing pages.
• Monitor digital marketing campaigns, track key performance metrics, and provide insights to improve engagement and ROI.
• Collaborate with the marketing team to brainstorm and execute new digital marketing strategies.
• Track trends, competitor activity, and industry news to provide recommendations for digital marketing efforts.
• Assist with content curation and participate in photoshoots and video creation as required.
• Support the optimization of the company website and landing pages to improve user experience and conversion rates.

Qualification

Required Skills and Qualifications

• Currently pursuing or recently completed a degree/diploma in Marketing, Communication, Graphic Design, or related field.
• Proven experience in graphic design with proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Knowledge of digital marketing channels, tools, and platforms (social media, Google Ads, SEO, email marketing).
• Strong written and verbal communication skills.
• Creative and innovative mindset with an eye for design and attention to detail.
• Ability to work independently and as part of a team.
• Experience with website analytics tools (e.g., Google Analytics) is a plus.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer) is a plus.
• Basic knowledge of video editing software (e.g., Adobe Premiere, Final Cut Pro) is a plus.

Personal Attributes

• Strong work ethic and willingness to learn.
• Good time management and organizational skills.
• Enthusiastic and proactive approach to tasks.
• Ability to handle constructive feedback and continuously improve.